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Points

Data

By

Martin

Vilaboy

Numbers Worth Noting

Leveraging Security

Many of the data center operators recently sur-

veyed by Infonetics Research say they are looking

to turn their security infrastructure into a revenue-

generation tool, providing off-premises security

services to customers. “As virtualization and SDN

deployment increases, it becomes easier and easier

for service providers to provide protection for their

virtualized infrastructure and deliver customized

for-revenue security services to customers,” said Jeff

Wilson, senior research director for cybersecurity

technology at the firm.

9

14

20

Source: Bureau of Labor Statistics

0

10

20

30

Less than high

school diploma

High school

diploma only

Some college Bachelor’s degree

or higher

Percent

Security Technologies

Source: Infonetics Research

Top 5 Technologies Service Providers Plan to

Deploy Virtualized Security Solutions for in 2015

Web application firewall

Firewall

Web security gateway

Mail security gateway

Next gen firewall

0%

40%

80%

Percent of Respondents

Source: AT&T

Big Driver for AT&T?

1 million

CUSTOMERS

AT&T’s net adds in connected cars:

AT&T has deals with these

automakers

Audi

BMW

Ford

General Motors

Jaguar Land Rover

Nissan

Subaru

Tesla

Volvo

PARTNERS

.8

.6

.4

.2

0

Q3

2014 2015

Q4 Q1 Q2 Q3

Referral Reference

Need more proof that referrals are the best leads

to generate new business? Intuitive, with HeinzMar-

keting, surveyed B2B professionals across North

America and found that more than two-thirds of those

with formalized referral programs ranked their sales

efforts as highly effective, compared to only 36% of

those without referral programs in place.

AT&T in Driver’s Seat

Connected cars might be today’s growth vehicle for AT&T.

The telecom giant added 1 million connected cars in the third

quarter of 2015, and while AT&T has well more than 100 million

customers who use wireless, video, broadband and old-fashioned

landlines, connected cars accounted for more additions than

any other category, said the company.

Companies With Formal Referral Programs Come

Out On Top

Referral Benefits

% With Referral Programs % Without

Sales efforts are highly effective

87%

42%

Sales pipeline is highly effective 67%

36%

Marketing department is “very

involved” in referrals

58%

15%

Source: Heinz Marketing; Intuitive

eloitte University Press; company reports

Performance, 1999-2013, $ Billion

$96

$120

$39

$6

$3

$9

$3

$43

$17

$28

1999 2013

Revenues

1999 2013

EBITDA

1999 2013

EBITDA-CAPEX

Wireless

Wireline

$79

$17

$81

$39

$33

$34

$14

$25

s

tions Revenue

1981

1988

1955

2002

400000000000

300000000000

200000000000

100000000000

0

Source: AT&T

Big Driver for AT&T?

1 million

CUSTOMERS

AT&T’s net adds in connected cars:

AT&T has deals with these

automakers

Audi

BMW

Ford

General Motors

Jaguar Land Rover

Nissan

Subaru

Tesla

Volvo

PARTNERS

.8

.6

.4

.2

0

Q3

2014 2015

Q4 Q1 Q2 Q3

Source: HIS

Spending is up for unified communications and

pure and hybrid PBXs, down for TDM PBX and

VoIP gateways in 3Q15

6%

4%

2%

0%

-2%

-4%

-6%

-8%

-10%

-12%

Global Revenew Growth

Percentage, 2Q15 to 3Q15

VoIP

Gateways TDM PBXs

Hybrid IP

PBXs

Pure IP

PBXs

UC

Swings in EnterpriseTelephony

Global sales of pure IP, hybrid nd TDM PBX

enterprise telephone systems totaled $1.6 billion

in 3Q15, said market research firm HIS, up 3.9

percent from the previous quarter, while unified

communications solutions grew 5.4 percent. On

a year-over-year basis, however, the PBX market

was down 7 percent in 3Q15, and the unified

communications market was flat.

8

Channel

Vision

|

January - February 2016