Points
Data
By
Martin
Vilaboy
Numbers Worth Noting
Leveraging Security
Many of the data center operators recently sur-
veyed by Infonetics Research say they are looking
to turn their security infrastructure into a revenue-
generation tool, providing off-premises security
services to customers. “As virtualization and SDN
deployment increases, it becomes easier and easier
for service providers to provide protection for their
virtualized infrastructure and deliver customized
for-revenue security services to customers,” said Jeff
Wilson, senior research director for cybersecurity
technology at the firm.
9
14
20
Source: Bureau of Labor Statistics
0
10
20
30
Less than high
school diploma
High school
diploma only
Some college Bachelor’s degree
or higher
Percent
Security Technologies
Source: Infonetics Research
Top 5 Technologies Service Providers Plan to
Deploy Virtualized Security Solutions for in 2015
Web application firewall
Firewall
Web security gateway
Mail security gateway
Next gen firewall
0%
40%
80%
Percent of Respondents
Source: AT&T
Big Driver for AT&T?
1 million
CUSTOMERS
AT&T’s net adds in connected cars:
AT&T has deals with these
automakers
Audi
BMW
Ford
General Motors
Jaguar Land Rover
Nissan
Subaru
Tesla
Volvo
PARTNERS
.8
.6
.4
.2
0
Q3
2014 2015
Q4 Q1 Q2 Q3
Referral Reference
Need more proof that referrals are the best leads
to generate new business? Intuitive, with HeinzMar-
keting, surveyed B2B professionals across North
America and found that more than two-thirds of those
with formalized referral programs ranked their sales
efforts as highly effective, compared to only 36% of
those without referral programs in place.
AT&T in Driver’s Seat
Connected cars might be today’s growth vehicle for AT&T.
The telecom giant added 1 million connected cars in the third
quarter of 2015, and while AT&T has well more than 100 million
customers who use wireless, video, broadband and old-fashioned
landlines, connected cars accounted for more additions than
any other category, said the company.
Companies With Formal Referral Programs Come
Out On Top
Referral Benefits
% With Referral Programs % Without
Sales efforts are highly effective
87%
42%
Sales pipeline is highly effective 67%
36%
Marketing department is “very
involved” in referrals
58%
15%
Source: Heinz Marketing; Intuitive
eloitte University Press; company reports
Performance, 1999-2013, $ Billion
$96
$120
$39
$6
$3
$9
$3
$43
$17
$28
1999 2013
Revenues
1999 2013
EBITDA
1999 2013
EBITDA-CAPEX
Wireless
Wireline
$79
$17
$81
$39
$33
$34
$14
$25
s
tions Revenue
1981
1988
1955
2002
400000000000
300000000000
200000000000
100000000000
0
Source: AT&T
Big Driver for AT&T?
1 million
CUSTOMERS
AT&T’s net adds in connected cars:
AT&T has deals with these
automakers
Audi
BMW
Ford
General Motors
Jaguar Land Rover
Nissan
Subaru
Tesla
Volvo
PARTNERS
.8
.6
.4
.2
0
Q3
2014 2015
Q4 Q1 Q2 Q3
Source: HIS
Spending is up for unified communications and
pure and hybrid PBXs, down for TDM PBX and
VoIP gateways in 3Q15
6%
4%
2%
0%
-2%
-4%
-6%
-8%
-10%
-12%
Global Revenew Growth
Percentage, 2Q15 to 3Q15
VoIP
Gateways TDM PBXs
Hybrid IP
PBXs
Pure IP
PBXs
UC
Swings in EnterpriseTelephony
Global sales of pure IP, hybrid nd TDM PBX
enterprise telephone systems totaled $1.6 billion
in 3Q15, said market research firm HIS, up 3.9
percent from the previous quarter, while unified
communications solutions grew 5.4 percent. On
a year-over-year basis, however, the PBX market
was down 7 percent in 3Q15, and the unified
communications market was flat.
8
Channel
Vision
|
January - February 2016