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the tool as a new predictive scoring and prioritization solu-
tion that brings together the most important information
about an indirect partner sales channel, and then uses data
science to produce partner insights and visibility a channel
seller can act on.
According to executives at ChannelEyes, the OPTYX
platform automatically and intelligently processes internal
and external data signals that are leveraged to generate
alerts and notifications, and then OPTYX calculates and
prioritizes the optimal order and assigns the workflow.
The channel account manager takes action on the priori-
tized list and is assisted with detailed call agendas and
partner report cards.
The solution’s self-learning predictive analytics engine
processes massive and complex data sets to create simple
alerts and notifications that drive channel partner and al-
liance sales. Designed to deliver a 20 percent increase in
sales, OPTYX was developed by a team of data scientists
processing transactional, behavioral and big data sets from
hundreds of data signals across dozens of sources. In short,
OPTYX makes it possible to engage with channel partners
and alliances in more productive and meaningful ways.
“OPTYX is the first sales workflow tool for channel account
managers,” said Jay McBain, CEO at ChannelEyes. “In the past,
these sellers have relied on stale reports, spreadsheets and
sales processes built around their direct selling counterparts.”
“It is the single platform that indirect sellers use ev-
ery day,” said Dave Geoghegan, chief technology officer
of ChannelEyes. OPTYX is integrated with leading CRM
systems including Salesforce, Microsoft Dynamics and
SugarCRM. All calls, emails, notes, deal updates and
partner interactions are recorded instantly in the CRM
system, said Geoghegan.
“OPTYX takes the guesswork out of the indirect sales
process,” added McBain. “The predictive algorithms and
environmental analysis provide channel teams with the
definitive knowledge on how to best contact their best
partner opportunities. Channel account managers gain
one day a week of productivity by not having to chase
data for management and partner reporting.”
OPTYX is now available globally for vendors, manufac-
turers, OEMs and distributors in all industries.
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16 ChannelVision | January - February 2016