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IP VPN Not Always Most

Cost Effective

IP VPN remains the most pervasive enterprise network

service globally, but it is not always the most cost-effective

solution for every network site, suggest data from TeleGe-

ography. While not perfect substitutes, replacing IP VPN

with dedicated Internet access (DIA) or Layer 2 Ethernet

VPN (EVPN) at some sites can result in significant cost

savings, says the research firm.

According to TeleGeography, the majority of MPLS IP

VPN sales occur between 2Mbps and 10Mbps. At capaci-

ties of 10Mbps or above, or in more remote geographies

where VPN is priced at a premium or is not widely avail-

able, DIA services can provide an economical alternative.

For example, in Q1 2015, the median price of a 10Mbps

DIA port in London was $398 (USD) per month, or 36

percent lower than the $626 monthly price of a compa-

rable IP VPN port. Similarly, in Chicago, the median DIA

port price was $387 per month, or 28 percent below the

$536 per month charged for IP VPN. Price disparities

in farther-flung markets are even more apparent. In Q1

2015, median 10Mbps DIA prices in Sao Paulo and Syd-

ney were $922 and $704 per month, respectively, or 43

percent lower than the price of IP VPN in both cities.

At the 10Mbps capacity level, EVPN, which appeals

to customers requiring high-capacity multipoint-to-

multipoint connections with guaranteed class of service

levels, is priced higher than DIA and IP VPN. However, at

50Mbps and above EVPN becomes increasingly cost-ef-

fective. In Q1 2015, the median monthly price of a GigE

EVPN port in Chicago was $6,200 per month, or 40

percent lower than the $10,400 monthly price of a com-

parable IP VPN port. At $22,802 per month, the median

GigE EVPN price in Tokyo was 8 percent lower than that

of comparable IP VPN service.

Of course, while DIA or EVPN services can provide a

cost-effective alternative to IP VPN, they are not always

appropriate for every network site.

“For sites with latency sensitive requirements, IP VPN

services are able to prioritize and manage traffic, while

DIA offers no such traffic differentiation,” said TeleGeogra-

phy analyst Brianna Boudreau. “EVPN services do provide

the same traffic prioritization as IP VPN but have more

limited geographic availability and are most cost-effective

at sites with significant capacity requirements, such as

company headquarters or data centers. For many enter-

prise customers, a hybrid solution that combines all three

technologies may be the best option.”

Easton Adds Digital Voice

Easton Telecom Services recently announced its newest

service offering: Easton Digital Voice (EDV). The service,

available to businesses nationwide, offers hosted, trunk

and primary rate interface line options.

Easton has partnered with a platform-as-a-service

(PaaS) provider to deliver EDV. The company said that the

platform gives Easton the freedom to customize services

to meet the requirements of each end user serviced. When

it comes to today’s technology needs, every customer is

faced with a unique situation. So for EDV, every customer

will receive a customized quote to address these needs in

one easy-to-mange, easy-to-understand package.

“There is currently a tremendous push in the marketplace

for businesses to transition to IP-based services. The Easton

Digital Voice family of services allows us to offer a full suite of

voice services at a great price to customers large and small,”

said Rob Mocas, president of Easton Telecom.

By utilizing Easton’s long-standing partnerships with

some of the largest voice and data carriers, Easton is able

to assure quality and serviceability in a nationwide foot-

print, said Mocas.

“The Easton Advantage has always been our approach

to the reseller model. With more than 20 underlying car-

riers; Easton is able to provide multi-location customers

quality services at great rates, on one invoice, with one

customer service number to call. Easton Digital Voice

enhances our footprint and allows us to provide voice ser-

vices in many new areas,” he added.

Based in Cleveland, Ohio, all of Easton’s products and

services are carried over the networks of top providers

ensuring quality and reliability.

dinCloud Partners with CDW

Cloud services provider dinCloud recently announced

a partnership with CDW whereby CDW can now offer

and sell dinCloud’s award-winning Hosted Virtual Desktops

Media Monthly Lease Price, DIA vs. IP VPN, 10 Mbps

Source: Harris Poll, inContact

Source: Aberdeen Group

Source: TeleGeography

Streng hs of Public Cloud Contact C nters

Source: Piper Jaffray

Vendor Choice

Source: Infornetics Research

87% of surveyed medium and large bu

have SDN in live p oduction i the dat

The New Marketplace

DIA

IP VPN

Global Roaming Revenues, 2011-2016

13

7%

7%

3%

0% 10%

Percent of Respondents with SDN in

Live Production in the Data Center

Popularity

100%

50%

9%

11%

41.9

46.2

50.1

53.6 56.9

59.9

2014%

2011

2012

2013

2014

2015

2016

2015%

45%

Existing

SME Market

Head

Long Tail

Cisco

VMware/Nicera

Juniper

Dell

HP

F5

Other

Arista

Brocade

0%

20%

Email

Online

self-service

order

tracking

0800

to

advisors

Online

chat

SMS

/Text

0800

to IVR

Apps for

mobile

devices

Social

media

sites

Online

video

chat

0%

10%

20%

30%

40%

50%

Customer interactions

are delivered through

chann l preferred by

clients

Formal organizational

intitiative to

ensure PCI

compliance

Each interaction is

measured based on its

influenc n customer

experience results

Public Cloud Contact Center

In-House Contact Centers

47%

23%

45%

33%

45%

30%

$1,800

$1,600

$1,400

$1,200

$1,000

$800

$600

$400

$200

$0

60

50

40

30

20

10

0

Median Monthly Lease Price (USD)

Revenue (US$ bil.)

Chicago London

Tokyo

Sydney

São Paulo

Voice

SMS Data

8

Channel

Vision

|

May - June 2015