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Master Agent Moves and News
Unifying
UC Demand
T
he need for unified communications
is fairly ubiquitous. Across just about
every vertical and SIC code organiza-
tions are faced with sprawling employ-
ees and devices, fast and agile com-
petitors, empowered and demanding customers
and a need to control cost, be it in real estate or
telecom expenses. Tools that unify communica-
tions and facilitate collaboration specifically ad-
dress all those issues.
Yet unified communications as a packaged
service, despite its relative maturity, remains far
less than universally adopted, particularly outside
of larger enterprise accounts. A recent survey of
more than 400 enterprise and SMB IT decision-
makers, performed by UBM Tech for XO Commu-
UCaaS expected to drive next adoption wave
By
Martin
Vilaboy
6
THE CHANNEL MANAGER’S
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