Channel Manager's Playbook 2016

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Martin Vilaboy
Editor-in-Chief
Tara Seals
Contributing Editor
Percy Zamora
Art Director
Berge Kaprelian
Group Publisher
Rene Galan
Associate Publisher
Miki Takeuchi
Digital Media
Jennifer Vilaboy
Production Director
Beka Publishing
Berge Kaprelian
President and CEO
Jim Bankes
Business Accounting
Corporate Headquarters
745 N. Gilbert Road
Suite 124, PMB 303
Gilbert, AZ 85234
Voice: 480.503.0770
Fax: 480.503.0990
© 2016 Beka Publishing, All rights reserved.
Reproduction in whole or in any form or medium
without express written permission of
Beka Publishing is prohibited. ChannelVision
and the ChannelVision logo are trademarks
of Beka Publishing
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TABLE OF CONTENT
6. Chapter 1
The Beginnings
8. Chapter 2
How Good is Your On-boarding?
9. Chapter 3
“They Aren’t Selling My Stuff”
10. Chapter 4
Recruitment
12. Chapter 5
Alignment
14. Chapter 6
B for Branding
16. Chapter 7
The Roles of the Channel Manager
17. Chapter 8
Motivation
20. Epilogue: Social Media
4 THE CHANNEL MANAGER’S PLAYBOOK