4 / 24
Martin Vilaboy
Editor-in-Chief
martin@bekapublishing.comTara Seals
Contributing Editor
tara@bekapublishing.comPercy Zamora
Art Director
percy@bekapublishing.comBerge Kaprelian
Group Publisher
berge@bekapublishing.comRene Galan
Associate Publisher
rene@bekapublishing.comJennifer Vilaboy
Production Director
Beka Business Media
Berge Kaprelian
President and CEO
Neil Ende
General Counsel
Jim Bankes
Business Accounting
Corporate Headquarters
745 N. Gilbert Road
Suite 124, PMB 303
Gilbert, AZ 85234
Voice: 480.503.0770
Fax: 480.503.0990
berge@bekapublishing.com© 2016 Beka Business Media, All rights reserved.
Reproduction in whole or in any form or medium
without express written permission of
Beka Publishing is prohibited. ChannelVision
and the ChannelVision logo are trademarks
of Beka Publishing
Are you a Master?
Verify your free
listing in our
Master Agent Directory
Contact
miki@bekapublishing.comTABLE OF CONTENT
6. Master Agent Moves & News 10. Master Agent State of the MarketBy Martin Vilaboy
14. The Fast 90: Channel Sales EnablementBy Peter Radizeski
18. Massaging the Messaging: Partner CommunicationsBy Peter Radizeski
20. Out of the Shadows: Changing Purchase BehaviorsBy Martin Vilaboy
10 184
THE CHANNEL MANAGER’S
PLAYBOOK